Incogni Cost (2026): Plans, Renewals & the Family Math
Updated October 2026
Incogni's Standard plan costs $7.99/mo on the annual term ($95.88 a year; list price $15.98/mo), with Unlimited at $14.99/mo and Family plans at $15.99–$22.99/mo for five seats. The “renewal trap” here is milder than most subscription services: the discount is an annual-billing mechanic — the monthly baseline is the de-facto renewal rate — but the cheapest rate requires paying a year upfront.
| Plan | Promo (annual) | List | Year one |
|---|---|---|---|
| Standard (1 person)Automated data-broker removal requests. Annual billing halves the monthly equivalent (save $95/yr vs list). | $7.99/mo | $15.98/mo | $95.88/yr |
| Unlimited (1 person)Adds custom removal requests on top of the automated broker sweep (save $179/yr vs list). | $14.99/mo | $29.98/mo | $179.88/yr |
| Family (up to 5)Same automated service, 5 seats (save $191/yr vs list). | $15.99/mo | $31.98/mo | $191.88/yr |
| Family Unlimited (5)5 seats + custom requests for everyone (save $275/yr vs list). | $22.99/mo | $45.98/mo | $275.88/yr |
What the tiers actually buy
Standard is the automated service: Incogni sends recurring removal requests to data brokers on your behalf. Unlimited adds custom requests — naming specific brokers or listings the automated sweep doesn't cover — which is the step-up that matters for people with a known exposure problem. The Family tiers add seats, and the per-seat math is the real reason they exist: Family costs $15.99/mo for five people ($3.20/mo per seat effective) versus $7.99/mo for one.
Against DeleteMe
The closest comparable is DeleteMe's Individual plan at one person/one year (priced on our DeleteMe cost page). The honest comparison isn't just price: DeleteMe is a hybrid human+automated service, while Incogni is automated at a lower annual cost. Our DeleteMe vs Incogni comparison prices both head-to-head.